As an ex-pact of South Africa, now residing in Australia, I have come to the conclusion that communication can cause a lot of confusion. I run a business from home and in the process market the business concept to others who may very well be interested in working from home as well. I also market a few additional products that I feel enhances the way people live their lives on an emotional and physical level.

It is during these business endeavors that I get to meet a lot of different people each and every day. And if you have not been in Australia recently, you may not know just how diverse the English language is spoken. Australia has seen a huge migration level over the last couple of years. And each migrant brings with him or her, his own native language as well as the English word spoken with an accent. It all seems innocent enough. If all of us are speaking English then there should not be any communication problems. That however is far from the reality of the situation. Continue reading ‘COMMUNICATION WITH CONFUSION’ »

1. Get a theme/brand/niche. One of THE most important things in marketing is that you have to occupy a place in the heart of your customers. There are many words spent on talking about what this means, but for the time being I will keep it brief. This means that you need to ANCHOR your brand to an emotion, a thought or a competitive advantage. Tom Peters calls it a UPOV*8, ie a Unique Point Of View in 8 words or less. It has to be something that sets you apart from the rest, can be easily defined and creates an AURA around you. Everything you then do has to REINFORCE this.
   Greenpeace – protect the fragile earth
   Aston Martin – Beautiful, Luxurious, Serious Drivers
   McDonalds – Fast food, low cost, good service.
2. Atmosphere. Anyone who is familiar with The Wizard will know about using multiple Thought Particles to create an atmosphere. In a retails store this part is critical.
   Use lighting; colour, spot, candle, globe. Create effects, dazzle, subdue, highlight.
   Use Smells; Floral, food, leather, Grass. Awaken the senses.
   Use colour; Complimentary (Violet & Yellow, Indigo & Orange). Antagonistic
   Use sound; Loud, soft noise, music, fast, slow
   It is up to you to come up with the rest.
   Singapore Airlines, the smell has been patented
   Stores, the lighting is sparse, and standard Continue reading ‘11 ways to improve your retail franchise’ »

Each week we receive a number of unsolicited business proposals in our marketing consulting business. Some are submitted by mail, some by e-mail and a number are the result of phone contacts. We have developed a methodology of quickly weighing the commercial viability of each. This is important as we strive to manage our time, and potential clients can receive proper initial guidance from us as they pursue their goals and dreams.

The key initial indicator we evaluate when weighing a newly presented Business Plan is the Executive Summary. This is typically the very first section of a Business Plan and provides the reader a focused snapshot of the proposition that is being offered. It is crucial that the Executive Summary be pithy, exciting but believable, and drives the reader’s curiosity to delve into the interior of the Business Plan. The Executive Summary’s that we typically review do not usually do this. They all too often do not reflect the actual quality of the product, new service or business concept that is being described. This is opportunity lost. Continue reading ‘New Projects Require a Crisply Polished Elevator Pitch’ »

One of the qualities that we look for when evaluating prospective clients for our consumer product marketing consulting firm is PASSION. If an entrepreneur is not passionate about the product or business idea they are attempting to commercialize we cannot help them. Passion is palpable, easily identifiable and crucial to success.

The following are 10 benefits that every inventor or entrepreneur should consider when evaluating the passion they bring to their project. Continue reading ‘10 Reasons to Be Passionate About Your New Business Concept’ »

Home business marketing can be done both inexpensively and effectively with clever use of the advertising resources available to you. When you start a home business the biggest challenge is finding customers for your product or service. Use these practical solutions for advertising your home business while working within your budget.

Make your own business cards

Continue reading ‘Easy Home Business Marketing Ideas’ »

There is more to building your online business than simply marketing it on the internet. A good offline marketing plan can be just as effective as, sometimes even more so, an online marketing plan. Offline marketing is more targeted, unlike online marketing where, as a business owner, you are competing with many other businesses within your niche.

Here are 10 ideas for marketing your online business offline for positive results.

Continue reading ‘Offline Marketing For Your Online Business’ »

You can start a network marketing business on the side because becoming a business owner is a very wise strategy, especially at this time in history. Starting your own home business online gives back some control over your life. And will soon provide financial freedom to you and your family.

And network marketing is the best home based business to start with, require less effort, low investment and the outcome could and should be great. You can generate the income you already have working 8 hours a day, by only working 2 hours a day with network marketing, and when you start to put to it more time it will grow faster and generate for you higher and higher income. The potential of network marketing is huge.

Continue reading ‘Home Business With Network Marketing’ »

One question many network marketers and home business owners often ask is what they can do at year end to lower their income tax bill. Here are my top 3 year-end tax tips. Take action between now and December 31st and it can pay big dividends for you when you file on April 15th of next year:

Continue reading ‘Top Three Year-End Tax Saving Tips for Network Marketing / MLM and other Home Business Owners to Red’ »

If you are going to consider joining the rank and file of home business ownership, due diligence compels you to consider a career in Network Marketing. Viewing the opportunities of the network marketing industry is often like watching a suspense movie. You see things upon the second viewing that you did not notice the first time. Network marketing businesses also referred to as MLM or Multi Level Marketing is growing in more rapid succession than traditional businesses. The difference is that you can not see them. They are home operated franchises of individual business ownerships. It is practical, available, expanding, requires minimum investment, available to everyone and you can literally start today.

The industry that has helped so many has also been the subject of more than its fair share of criticism. If you have been exposed to network marketing and perceived it negatively, I urge you to take another observation. The industry is well populated with real people, making real money with concepts and values that they are willing to share. It is this very willingness of sharing with all, regardless of background that has caused network marketing to be the brunt of critiques. To carve your way beyond the criticism and see the value of a quality network marketing home business opportunity, you need to take a proactive view.

Continue reading ‘To Build a Successful Home Business, be Proactive, And Consider Network Marketing’ »

Much as there are MLM network marketing scams, there are by far many genuine income generating opportunities you can engage in successfully. Apart from fraudsters, some legitimate multilevel marketing firms may not be profitable while others may be struggling to remain afloat. This mode of using networks has become deeply entrenched into business systems. Leading social sites remain one of the largest promoters of home based business marketing concepts.

Questions arise as to how you can choose the best company to join. Read on to find out just how to pick legitimate firms. Choose a company that has been in existence for around 5 years. Unfortunately, MLM business opportunities have a 90% failure rate. So, do your math and homework well to separate wheat from chaff.

Continue reading ‘Ways to Choose MLM Network Marketing Opportunities’ »