Archive for the ‘Franchising’ Category

At first, it’s easy to see why Nature’s Sunshine Products, Inc. has been a mainstay MLM business for a very long time. The demand for wellness products has always been high and Nature’s Sunshine has expanded and diversified it’s product line over the years to cover almost every conceivable niche need for it’s market. If you’re new to MLM, this might seem like a company you can really get behind, but like any other business opportunity, it pays to do a little digging first.

The Company

Nature’s Sunshine also owns Synergy Worldwide, a direct marketing company that sells nutritional supplements. Both companies have manufacturing, production and research facilities in Spanish Fork, Utah, although Nature’s Sunshine Products’ headquarters are located in Provo, Utah. Continue reading ‘Natures Sunshine MLM Business Reviewed’ »

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Primerica Financial Services is a financial services company that is structured through the MLM business model. Representatives can earn either by selling various financial products and services like life insurance, mutual funds, variable annuities, segregated funds, loans, long-term care insurance and pre-paid legal services or by actively recruiting more representatives to do the same and get a commissions from their sales. Using an MLM business model to sell financial services might draw some criticism, but so far, it has paid off well for Primerica. But if you’re reading this article, then I suspect the bigger question is whether it will pay off well for you too.

The Company

Primerica, whose headquarters are located in Duluth, Georgia, is a subsidiary of Citigroup, which by itself, should ease concerns about whether this particular MLM is a legitimate business. Citigroup simply has too much at stake to risk involvement with a dodgy subsidiary to tarnish it’s name. Primerica has gotten a lot of criticism for aggressively recruiting just about anybody to become a representative (a hazard of using an MLM business format), but the products and services sold under the Primerica name are, by all indications, legitimate. Continue reading ‘Primerica MLM Business Reviewed’ »

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Zrii health juice MLM business is a fairly straightforward introduction into MLM. By any standard, this is a legitimate MLM business without any red flags. There’s a definite product endorsed by the one of the biggest endorsements ever seen in the MLM industry, The Chopra Center For Well Being, which was founded by Indian physician and author, Deepak Chopra. The founder and CEO of Zrii is business tycoon and billionaire Bill Farley. That’s a lot of credibility right out of the gate. This should simmer down any thoughts of illegitimacy within the company as there is too much at stake as far as reputations are concerned. There’s also a clearly defined compensation plan that actually lets you earn in several different ways and let’s you play to your strengths as a distributor. Continue reading ‘Zrii MLM Business Reviewed’ »

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TRU Chocolate is an MLM business opportunity that offers “guilt free” chocolate at a reasonable price. Basically, you have a very sellable product that will appeal to calorie conscious chocolate lovers. But as with most MLM businesses, you really need to step up to responsibility of running a business in order to see significant results.

The Company

TRU Chocolate comes from the TRU Nutrition Company, which merged with another company called Youngevity Essential Life Sciences. It’s worth mentioning that Youngevity, a 12 year old company based in Chula Vista, CA was founded by Dr. Joel Wallach who is a veterinarian and naturopath (but not a medical doctor). That, by itself, doesn’t raise any red flags, but his claim that all diseases are due to mineral deficiencies does test the limits of my open-mindedness.

Still, Xylitol, the sweetener used in Tru Chocolate, does check out as a safe low-calorie alternative to sugar, which makes it a good choice for diabetic chocolate lovers. Continue reading ‘Tru Chocolate MLM Business Reviewed’ »

Children are fascinated by colors. Since they are relatively new to this world, and are exceedingly curious and keen, they consider each new hue and shade to be delightful and phenomenal, unlike us, who have learned to take all of the colours in the world for granted, and don’t even look twice at any new shade as such, believing it to be yet another part of the surrounding environment.

These include diverse kinds of coloring books and, talking about the new generation, free printable coloring pages from the web. Continue reading ‘Free Printable Coloring Pages’ »

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It happens to nearly everyone at some point in their life: The desire to start a business of their own.

The motivation varies quite a bit from person to person, but common reasons include: The need to escape a grueling schedule, workload, commute, an over-bearing boss, or just the need to feel more appreciated and to have one’s rewards more closely coupled with the amount of effort put in. Continue reading ‘So you want to start your own business’ »


  1. Get a theme/brand/niche. One of THE most important things in marketing is that you have to occupy a place in the heart of your customers. There are many words spent on talking about what this means, but for the time being I will keep it brief. This means that you need to ANCHOR your brand to an emotion, a thought or a competitive advantage. Tom Peters calls it a UPOV*8, ie a Unique Point Of View in 8 words or less. It has to be something that sets you apart from the rest, can be easily defined and creates an AURA around you. Everything you then do has to REINFORCE this.
    Greenpeace – protect the fragile earth
    Aston Martin – Beautiful, Luxurious, Serious Drivers
    McDonalds – Fast food, low cost, good service.
  2. Atmosphere. Anyone who is familiar with The Wizard will know about using multiple Thought Particles to create an atmosphere. In a retails store this part is critical.
    Use lighting; colour, spot, candle, globe. Create effects, dazzle, subdue, highlight.
    Use Smells; Floral, food, leather, Grass. Awaken the senses.
    Use colour; Complimentary (Violet & Yellow, Indigo & Orange). Antagonistic
    Use sound; Loud, soft noise, music, fast, slow
    It is up to you to come up with the rest.
    Singapore Airlines, the smell has been patented
    Stores, the lighting is sparse, and standard Continue reading ‘11 ways to improve your retail franchise’ »

An entrepreneur is not just someone that has turned a new idea into a business. An entrepreneur can also refer to a franchisee, “an individual who purchases the rights to use a company’s trademarked name and business model to do business” (http://franchises.about.com/od/franchiseglossary/g/franchisee.htm). Although a franchise may require quite a bit more capital than starting a business from scratch, the rate of return is generally higher and occurs much quicker. Continue reading ‘Should I buy a franchise?’ »


HAVE YOUR CAKE AND EAT IT TOO!

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It is the American dream to own your own business. The number of people that will start a small business or home business is staggering. Starting your own business is a big step to take and can be very scary. Fear of failure is one of the biggest reasons that hold people back from quitting their job and starting a small business.

Many feel confident when starting business when they purchase a franchise. Franchises have systems in place that are tried and tested. They have a proven track record and therefore people think that there is less likelihood of failing. All they have to do is follow the system and success. All too often success is not achieved.

Franchises are very costly to purchase. Then after the initial purchase of the franchise, there is monthly franchise and mandatory advertising costs that have to be paid. These are paid whether you are turning a net profit or not. Advertising fees are paid even if the advertising dollars are not spent in your area or benefiting your business.

Continue reading ‘Are Franchises the Answer to Starting a Small Business?’ »